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Sova Health
Packaging
New Delhi
Probiotic supplements is a fast-expanding product category within health and lifestyle.
The priority for the first-wave players is to create strong brand stories that allow for differentiation and a foundation to build on.
The packaging for Sova Probiotic supplements is intended as a foundation for product lines and branding exercises to come.
The colour palette features bold hues that convey soothing vitality, with playful details and copy – overall creating a reassuring and elegant visual story.
The Brief
The Solution
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