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Ondo Coffee + Gelato
Branding & Identity
Goa, India
A gelato/ice-cream by the beach experience – located in a sleepy seaside town, this café features artisanal gelato, regionally sourced coffee beans, and a friendly, neighbourhood kind of feel.
Ondo is a café that blends into the environment, without bringing gimmicky or flashy city-esque concepts to the branding.
The Brief
Prioritise authenticity, but make it sleek. Ondo’s aim was to grow into its environment and community, rather than impose on it. It should seamlessly blend into its patrons’ lifestyle, and also reflect the high quality of the artisanal gelato and carefully sourced and brewed coffee.
It makes itself known with a clear and bold language, fronted by a bauhaus-inspired logo – combining simplicity and vibrant energy. The earthy palette allows it to visually pair with the open skies and lush nature, with the beach right around the corner. The bold logo and graphic elements are softened with hand drawn edges highlighting the artisanal quality of the café.
The Solution
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