Greedy's Grubhouse

troyee
barua

Branding & Identity, Menu Design

New Delhi

Designed as a place of joy and a relaxed attitude, this café offers a meeting point – a happy place to connect & disconnect

This playful project spanned from naming, branding and mascot design. The branding features Greedy, a sentient piece of dough that inhabits the world of Greedy's Grubhouse – combining these playful illustrations with a sophisticated identity design.

The Brief

Create a brand world for a restaurant/cafe that serves as a third place for its community. The visual language should feel inviting, rather than alienating, but still maintain a level of sophistication.

A mascot-led brand, that leads with friendliness. The fun name paired with a mascot gives it a sense of fun and cheek, turning it from a place to a personality. The colour palette is a subtle butter yellow paired with a natural brown reflecting the materiality to be used in menus and furnishing, along with a blue that is both lively and elegant.

troyee
barua

Greedy's Grubhouse

The Brief

Create a brand world for a restaurant/cafe that serves as a third place for its community. The visual language should feel inviting, rather than alienating, but still maintain a level of sophistication.

The Solution

View more projects

troyee barua

Greedy's Grubhouse

The Brief

Create a brand world for a restaurant/cafe that serves as a third place for its community. The visual language should feel inviting, rather than alienating, but still maintain a level of sophistication.

The Solution

View more projects

troyee
barua